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Trend - The hair care industry is increasingly catering to young consumers, with teenage Gen Z consumers being particular interest.Now, brands in this space are featuring playful branding, campaigns and claims that target teenagers. Insight - Collectively, Gen Z consumers tend to be drawn towards research-backed products with branding that's youthful, and brand values that align with their own.

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I tasked hairstylist Clayon Hawkins — whose Gen Z-heavy celebrity client list includes Olivia Rodrigo, Iris Apatow and Maddie Ziegler — with breaking down nine different hair trends the.

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Online, Generation Z (ages 9-24) has been criticising numerous aspects of mainstream Millennial (ages 25-40) style, namely their affections for side-parted hair and skinny jeans. In the.

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All three of these young men sport a hairstyle that's become prominent among Gen Z: soft, fluffy waves or curls that dust the tops of their eyebrows and eyelashes, brushed forward toward the.

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Hair. 74% of Gen Z can define their specific hair type, with 60% listing it as a top priority in purchasing as they seek hyper-personalized regimens. Hairspray, leave-in conditioner, and hair oil are the top three hair products.. Hair protein is the number-one product they plan to add to their routines.

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"Gen Z is all about embracing and enhancing their natural beauty," says Hawkins. "If your hair is naturally curly, you're going to rock those curls and show off what your parents gave you..

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Hailey Bieber, Billie Eilish, Gigi Hadid, and more Gen Z celebrities kicked off the trend after trading in their blonde locks for brunette hues this past winter. According to one New York-based colorist, young people are finding comfort in transitioning to "warm, feel-good colors" because they're tied to health, power, and strength.

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30 Pretty Middle Part Hairstyles That Come Gen Z-Approved It's a middle part world—we're just living in it. (Image credit: Mike Pont) By Alexis Gaskin published September 20, 2021

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"I'd say 99% of hair-dye trends are coming from TikTok," said Becca Sievers, the marketing manager at Gen Z-focused hair-dye brand Good Dye Young. She also noted the importance of e-girl hair on the app. The brand's TikTok account has gained 400,000 followers over the course of a year. Popular trends boosting the brand on TikTok include.

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Hally Hair's foam hair dye is reaching Gen Z by taking inspiration from the experiences of an actual Zoomer—and K-pop. Founder and CEO Kathryn Winokur told us she was leading marketing at Walmart's Jetblack in 2019 when her intern had an at-home dye job go awry. "I just couldn't believe that this was still happening," Winokur said.

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One of the more obvious hair colour trends that Gen Z are turning to right now are pastel hair colours. For years, pastel hair has come in and out of fashion (typically peaking in the spring and falling off trending charts in the winter), but this time around, it's here to stay.

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The Gen Z Hair Report: Breaking Down the Hottest Hair Trends 0 Hairstyles have always been essential to personal expression as each generation comes of age. As we move into 2023, several trendy hairstyles are popular among Gen Z, now teenagers and young adults. This generation is known for its love of creativity and experimentation.

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Dahvi Shira. June 25, 2021. Much like side parts and skinny jeans, Gen Z is still on track to determine what hair and style trends are deemed acceptable in society. And given we're a site that focuses on those luscious locks, it's imperative we break down the hottest summer hair trends for 2021, according the dominating generation.

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Undercuts are increasingly becoming popular among Gen Z's teenagers and young adults alike due to its edgy appeal. The style involves shaving off some sections of hair at the bottom while leaving dense patches on top for maximum impact - it exudes confidence, power and strength. 3. Face Framing Layers/ Soft Shag Cut.

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Generation Z, or Gen Z for short, refers to the cohort of people born between 1997 and 2012. This generation is known for its unique sense of style and embrace of individuality, especially when it comes to hair trends.

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The Gen Zer is loudly obsessed with how their hair came out and instead of asking a handful of questions about how to maintain their hair like millennials, Alexis describes Gen Zers knowing.