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Travis Scott released a new hard seltzer, called "Cacti," marking the latest creation by the artist with his Cactus Jack namesake. The seltzer boasts that it is made with 100% blue agave.

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Backed by Anheuser-Busch, CACTI Seltzer is rapper and " brand whisperer " Travis Scott's hard seltzer brand. CACTI is made with 100% blue agave from Mexico and has a hefty ABV of 7%. As Scott would say, it's LIT. Source: Andreii, Tenor GIF. In its first week on the shelves, the Cactus Jack mastermind's seltzer outperformed competitors.

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Cacti. Part of why people love seltzers is because of their low ABV and fewer calories. Many hover around 5% and 100 calories, much like light domestic beer. Cacti ain't about that noise, clocking in at 7% ABV - similar to Dogfish Head's 120 Minute IPA - and 150 calories per 12oz can.

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The news comes after Nike delayed the release of its newest Air Max 1 x Cactus Jack sneaker collaboration with Scott following the festival tragedy that left 10 dead.. The alcoholic seltzers.

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Nike already dropped Scott's latest sneakers and apparel, after all. "After careful evaluation, we have decided to stop all production and brand development of Cacti Agave Spiked Seltzer.

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Anheuser-Busch & rapper Travis Scott release new spiked seltzer. Anheuser-Busch is boosting production of its latest hard seltzer offering after the beverage, developed alongside rapper Travis.

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CACTI is made in collaboration with Anheuser-Busch and is Scott's answer to White Claw. Don't be fooled (or charmed) by the sound of "agave spiked seltzer," though. CACTI is made from.

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Cactus Jack will handle Cacti's marketing along with DraftLine, the brewer's in-house agency.. These tequila/agave-themed seltzers are rooted in a popular cocktail in Texas that combines.

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Great minds have been at work in creating the flavors, presentation and marketing promotions, with Scott's Cactus Jack creative collection teaming up with AB's uber-talented think tanks. CACTI is meant to appeal to Scott's younger following and is bold with a 7% ABV and is made from 100% premium blue agave all the way from Mexico.

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updated: December 18, 2020. On Dec.1 VinePair first wrote about Travis Scott's new Cacti hard seltzer, after the artist offered "a glass beer bottle filled with a clear liquid" to a reporter.

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As hard seltzers go, things read a little more charged in the nutritional info column than market leaders like White Claw and Truly. Each 12-ounce pour clocks in at 7 percent ABV, and contains 150.

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We Got 7% Tinted On Cacti Seltzer & Gave It An Honest Review. The Cactus Jack empire has two founding pillars: intoxicants and merchandising. A Travis Scott-branded tipple, then, was only a matter.

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The Anheuser-Busch-backed CACTI broke into the hard seltzer category with force, capturing 3.2% of market share. CACTI also boasted the highest rate of sale for a variety pack in Anheuser-Busch.

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Scott and his Cactus Jack creative collective developed the CACTI™ brand from the ground up alongside Anheuser-Busch's industry-leading team. The launch of CACTI™ represents two iconic.

Travis Scott launches new tequilainspired hard seltzer brand Cacti

It also offers a bit of a higher alcohol-by-volume (ABV) than most seltzers on the market too (CACTI comes in at 7 percent while brands like White Claw or Truly are both 5 percent ABV).